Melanoma monsters.
Area 23 New York | Mollies fund
Melanoma, deadly if ignored, is easily detectable through routine skin checks. Our print campaign emphasizes the danger hidden beneath small moles, urging regular examinations for early intervention. By showcasing the potential consequences of melanoma, we aim to raise awareness and encourage proactive skin health measures, potentially saving lives.
Awards.
Cannes Lions - Bronze
Clio's - Gold
Clio's - Bronze
Lûrzers Archive - Issue 5/2016
Lûrzers Archive - 200 Best Digital Artists 2017/2018
Scene repetition.
Grey Chile | VTR
To promote Chile's new digital television, offering unprecedented control over viewing, we crafted a print ad. It humorously depicted a director repeatedly filming a scene as viewers utilized the rewind feature to their heart's content. This creative concept showcased the power of digital TV, enticing audiences with the promise of a more personalized and enjoyable viewing experience.
Awards.
Cannes Lions - 8x Finalist (Outdoor, Crafting, Print)
Lûrzers Archive - Issue 4/2016
Lûrzers Archive - 200 Best Digital Artists 2017/2018
Diagnosing human trafficking
Area 23 New York | Heal
In a print campaign, we highlighted doctors' pivotal role in identifying and rescuing victims of human trafficking. By paying close attention to details, these healthcare professionals can recognize signs of exploitation and intervene to save lives. This initiative aimed to raise awareness about the critical role of medical professionals in combating human trafficking, emphasizing the importance of vigilance and action in healthcare settings.
Awards.
Cannes Lions - 2x Finalist
Lûrzers Archive - Issue 4/2019
The down fall.
Area 23 New York | Diatribe
Childhood obesity presents grave health risks, predisposing individuals to future chronic ailments. Our campaign spotlighted how seemingly innocuous habits like late-night eating or frequent fast food consumption can contribute to prolonged suffering. By highlighting these connections, we aimed to raise awareness among parents, educators, and healthcare providers, urging them to prioritize healthy lifestyles early on. Through targeted messaging, we empowered families and communities to make informed choices and support children in leading healthier lives.
Awards.
Lia's - Bronze
Clio's - Silver
Clio's - Bronze
Lûrzers Archive - Issue 4/2018