Hi, I'm Guillermo, a Creative/Art Director on a mission to make the world a cooler place, one pixel at a time ☺
Group Creative Director at VMLY&R
NY→CHI→MIA
01/11
Where health can go
Launching campaign for Elevance Health in the U.S.
02/12
Fertility Finder
We created the first digital platform developed to match those struggling with infertility with U.S. employers who cover the treatment they need.
03/12
Overdose Stopper
The first device installed inside of a syringe, created as a life-saving measure for users, so they can know if there is any dangerous substance in their dose.
04/12
Unspoken Symphony
We set out to find a way to transform artwork into music, a form of expression with known cognitive benefits.
05/12
Put pain to rest
We showed on simple and short videos the impact of pushing through pain during the night on your next day.
06/12
Second Chance
PSA campaign to create awareness about the opportunity people have to reverse the danger of having a deadly disease before it's too late.
07/12
Posts into letters
Transforming ineffective social media posts against gun violence into powerful handwritten letters to congress.
08/12
Rape tax
In the US, rape victims are charged on average $1,000 for medical exams related to their assault.
09/12
Smart loves problems
IBM Global communicational platform result of a global WPP workshop
10/12
Anti-Trafficking Exam
The first device created to identify potential victims of human trafficking and secretly communicate with them.
11/12
Clean Barile
We created the first braille street sign capable of cleaning the hands of the person reading it.
12/12
Print Ads
Collection of some print campaigns I created across different agencies and markets.