Hi, I'm Guillermo, a Creative/Art Director on a mission to make the world a cooler place, one pixel at a time ☺
Group Creative Director at VMLY&R
Where health can go
Launching campaign for Elevance Health in the U.S.
We created the first digital platform developed to match those struggling with infertility with U.S. employers who cover the treatment they need.
The first device installed inside of a syringe, created as a life-saving measure for users, so they can know if there is any dangerous substance in their dose.
We set out to find a way to transform artwork into music, a form of expression with known cognitive benefits.
Put pain to rest
We showed on simple and short videos the impact of pushing through pain during the night on your next day.
PSA campaign to create awareness about the opportunity people have to reverse the danger of having a deadly disease before it's too late.
Posts into letters
Transforming ineffective social media posts against gun violence into powerful handwritten letters to congress.
In the US, rape victims are charged on average $1,000 for medical exams related to their assault.
Smart loves problems
IBM Global communicational platform result of a global WPP workshop
The first device created to identify potential victims of human trafficking and secretly communicate with them.
We created the first braille street sign capable of cleaning the hands of the person reading it.
Collection of some print campaigns I created across different agencies and markets.