Hi, I'm Guillermo, a Creative/Art Director on a mission to make the world a cooler place, one pixel at a time ☺

Group Creative Director - VMLY&R

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01/11

Fertility Finder

We created the first digital platform developed to match those struggling with infertility with U.S. employers who cover the treatment they need.

Fertility
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02/11

Overdose Stopper

The first device installed inside of a syringe, created as a life-saving measure for users, so they can know if there is any dangerous substance in their dose.

cann-and-clio
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03/11

Unspoken Symphony

We set out to find a way to transform artwork into music, a form of expression with known cognitive benefits.

cann-and-clio
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04/11

Put pain to rest

We showed on simple and short videos the impact of pushing through pain during the night on your next day.

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05/11

Second Chance

PSA campaign to create awareness about the opportunity people have to reverse the danger of having a deadly disease before it's too late.

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06/11

Posts into letters

Transforming ineffective social media posts against gun violence into powerful handwritten letters to congress.

Post-into-letters2
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07/11

Rape tax

In the US, rape victims are charged on average $1,000 for medical exams related to their assault. 

Post-into-letters2
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08/11

Smart loves problems

IBM Global communicational platform result of a global WPP workshop

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09/11

Anti-Trafficking Exam

The first device created to identify potential victims of human trafficking and secretly communicate with them.

Post-into-letters2
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11/11

Clean Barile

We created the first braille street sign capable of cleaning the hands of the person reading it.

Clean-b
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11/11

Print Ads

Collection of some print campaigns I created across different agencies and markets.

Prints
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