Hi, I'm Guillermo, a Creative/Art Director on a mission to make the world a cooler place, one pixel at a time ☺

Group Creative Director at VMLY&R
NY→CHI→MIA

01/11

Where health can go

Launching campaign for Elevance Health in the U.S.

02/12

Fertility Finder

We created the first digital platform developed to match those struggling with infertility with U.S. employers who cover the treatment they need.

03/12

Overdose Stopper

The first device installed inside of a syringe, created as a life-saving measure for users, so they can know if there is any dangerous substance in their dose.

04/12

Unspoken Symphony

We set out to find a way to transform artwork into music, a form of expression with known cognitive benefits.

05/12

Put pain to rest

We showed on simple and short videos the impact of pushing through pain during the night on your next day.

06/12

Second Chance

PSA campaign to create awareness about the opportunity people have to reverse the danger of having a deadly disease before it's too late.

07/12

Posts into letters

Transforming ineffective social media posts against gun violence into powerful handwritten letters to congress.

08/12

Rape tax

In the US, rape victims are charged on average $1,000 for medical exams related to their assault. 

09/12

Smart loves problems

IBM Global communicational platform result of a global WPP workshop

10/12

Anti-Trafficking Exam

The first device created to identify potential victims of human trafficking and secretly communicate with them.

11/12

Clean Barile

We created the first braille street sign capable of cleaning the hands of the person reading it.

12/12

Print Ads

Collection of some print campaigns I created across different agencies and markets.