foto

11 Cannes Lions / 7 D&AD’s / 9 LIA’S / 20 Clio’s / 7 One show / 3 ANDY’s 
13 Lürzer's Archive Publications
New York Festivals Grand Jury 2016 
New York Festivals Grand Jury 2021 
D&AD New Blood Awards Jury 2021

I'm an Integrated Creative Director and Art Direction lead. I love chasing ideas like a dog loves chasing squirrels. Chasing things is fun. It makes you feel alive. Love the chase :)

Hello there! Thanks for stopping by. I'm Guillermo Aracena, born and raised in Chile, where I started my career in 2010 working at DDB, GREY, and Y&R for the local and regional markets. In 2015, I received a fantastic opportunity that I couldn't pass up to move to the United States and work in New York. So, without fully understanding what I was getting myself into, I embarked on this journey with a suitcase with few belongings and an even smaller amount of words in my English vocabulary. And since then, It's been such an amazing ride. 

Group Creative Director / VMLY&R MIA-NY 

Group Creative Director / FCB CHICAGO 

Creative Director / GREY NEW YORK 

Associate Creative Director / GREY NEW YORK 

Associate Creative Director / AREA 23 NEW YORK

Senior Art Director / AREA 23 NEW YORK 

Senior Art Director / VMLY&R CHILE 

Senior Art Director / GREY CHILE 

Art Director / DDB CHILE