Love and crafting. Great ideas need both. Love to push through obstacles and doubts, never giving up. Crafting to have the skills, techniques, and dedication to bring them to life.
I’m currently working
at Area 23 NYC.
Guillermo is a Creative and Art Director with 14 years of experience in the advertising industry. Originally from Chile, his career took a transformative turn eight years ago when he moved to the U.S. to pursue new opportunities. Since then, he has worked with renowned creative agencies such as Grey New York, FCB Chicago, VML New York, and Area 23 New York, bringing to life campaigns for consumer and health and wellness brands.
His work has been recognized at some of the world's most prestigious creative festivals. His accolades include two Grand Clios in Health, two Grand LIAs from the London International Awards, and a Grand Prix at the Cannes Lions Festival.
Guillermo is driven by a passion for creating meaningful work that is not only creative and well-crafted but also make a real difference in people’s lives. Growing up in Chile, he faced tough times during financial crises and saw how hard life could be without access to education, healthy food, and healthcare. These experiences shaped his commitment to ideas that bring positive change and help others.
Thank you for taking the time to review my work. Feel free to reach out if you have any further inquiries or just want to say hello.
Experience.
15 Years Of Experience
Area 23, New York - SVP, Creative
VML, New York - Group Creative Director
FCB, Chicago - Group Creative Director
GREY, New York - Creative Director
GREY, New York - Associate Creative Director
Area 23, New York - Associate Creative Director
Area 23, New York - Sr. Art Director
VML, Chile - Sr Art Director
GREY, Chile - Sr. Art Director
DDB, Chile - Sr. Art Director
Other Highlights.
Speaker - Cannes Lions Imagination Day 2024, Poland
Jury - New York Festivals 2021
Jury - D&AD New Blood 2021
Jury - New York Festivals 2019
Awards.
20 Cannes Lions
Grand Prix - Pharma
Gold - Creative Data
Gold - Sustainable Development Goals
Gold - Pharma Innovation
Silver - Brand Experience & Activation
Silver - Pharma
Silver - Direct
Silver - Print & Publishing - Innovation
Silver - PR
Silver - Health
Bronze - Creative B2B
Bronze - Brand Experience & Activation
Bronze - Brand Experience & Activation
Bronze - Print & Publishing - Innovation
Bronze - Glass Lion
Bronze - Glass Lion
Bronze - Direct
Bronze - Outdoor
Bronze - Print
Bronze - Audio & rADIO
6 AD&D
White Pencil - Community
Graphite Pencil - Integrated
Wood Pencil - Direct
Wood Pencil - Media
Wood Pencil - Community & Interaction
Wood Pencil - Health
6 ONE SHOW
Gold - Health Innovation
Gold - Multicultural Impact
Silver - Direct
Silver - Health
Bronze - Products for Good
Bronze - Direct
22 LIA's
Grand Prix - Print Innovation
Grand Prix - Radio & Audio
Gold - Print Innovation
Gold - Use of Typography
Gold - Health & Wellness
Gold - Social Responsability
Gold - Health & Wellness
Gold - Direct
Gold - Creative use of data
Gold - Innovative use of audio
Gold - Sound design
Gold - Entertainment
Silver - Print
Silver - Product Design
Silver - Mobile
Silver - Pharma
Silver - Audio & Radio
Silver - Craft
Bronze - Use of Media
Bronze - Health & Wellness
Bronze - Print
Bronze - Print
27 Clio's
Grand Clio - Direct Health
Grand Clio - Health Equality
Gold - Business Transformation
Gold - Direct
Gold - Direct
Gold - Experience & Activation
Gold - Experience & Activation
Gold - Health Equality
Gold - Innovation
Gold - Print
Silver - Creative Effectiveness
Silver - Design
Silver - Innovation
Silver - Partnerships
Silver - Audio
Silver - Direct
Silver - Design
Silver - Digital Mobile
Silver - Direct
Silver - Experience & Activation
Bronze - Integrated
Bronze - Partnerships
Bronze - Data
Bronze - Design
Bronze - Innovation
Bronze - Innovation
6 New York Festivals
Gold - this and that - category
Silver - this and that - category
Silver - this and that - category
Bronze - this and that - category
Bronze - this and that - category
Other International Awards
Ojo Iberoamerica - Gold - Health innovation
Ojo Iberoamerica - Gold - Something
Featured.
Media.
The Drum - Dogs Without Borders
The Drum - Magnetic Stories
Cannes Lions - Grand Prix for good
AdAge - Dogs without borders
LatinSpots - Dogs Without Borders
Adweek - Got booster
LBB - Got Booster
LBB - Got Booster
Club de creacao + Got Booster
AdAge - Fertility Finder
LBB - Fertility Finder
Adweek - Posts into letters
The Drum - Posts into letters
Fast Company - Posts into letters
New York Posts - Posts into letters
Lürzers Archive.
ISSUE 5/2016
ISSUE 4/2016
ISSUE 4/2018
ISSUE 4/2019
200 Best Digital Artists 2017/2018
200 Best Digital Artists 2017/2018