Hello there! I'm Guillermo, Global Creative Director and Art Direction lead. Made in South America. Forged in the U.S.

Born and raised in Chile, my early experiences shaped who I am as a creative. Coming from a humble background and growing up cornered between several financial crises and a broken society aftermath of years of dictatorship, I quickly learned to find my way around limitations and obstacles. Adopting the mindset of doing more with less became second nature to me.

On the other hand, despite these challenges, Chile's vibrancy, its beautiful nature, and a culture rich in rhythms, colors, and textures, became a profound source of inspiration. It instilled in me a deep love for art and design. As a creative, I aim to merge these influences, to craft ideas charged with beauty and purpose.

Drop me a line:

Global Creative Director - IPG Health (Current)
Group Creative Director - VMLY&R New York
Group Creative Director - FCB Chicago
Creative Director - Grey New York
Associate Creative Director - Grey New York
Associate Creative Director - Area 23 New York

Awards & Recognitions

2 Golds
5 Silvers
7 Bronzes

7 D&AD Pencils
1 White Pencil
1 Graphite Pencil
5 Wood Pencils

1 Gold 
2 Silvers
3 Bronzes


10 LIA'S
1 Grand Prix 
6 Gold
1 Silver
2 Bronzes

2 Gold
9 Silver
9 Bronzes

Jury & Media Featured

New York Festivals Grand Jury 2016 
New York Festivals Grand Jury 2021 
D&AD New Blood Awards Jury 2021

ISSUE 5/2016 (Print - Scene repetition)

ISSUE 4 - 2016 (Print - Melanoma Monsters)
ISSUE 4/2018 (Print - Downfall)
ISSUE 4/2019 (Print - Human Trafficking)
200 Best Digital Artists 2017/2018 (Scene repetition)
200 Best Digital Artists 2017-2018 (Melanoma Monster’s)