About – Guillermo Aracena

Creative Director ✦ Art Director

IPG Health ✦ New York - Miami

I am Guillermo Aracena. I have been a Creative for over 14 years, serving as an Art Director for all of them and a Creative Director for most. I consider myself fortunate to have had the opportunity to create, learn, and lead alongside some of the most talented individuals in our industry.

Originally from Chile, I moved to the U.S. 8 years ago and have been living here since then. Initially, I lived in New York, and I currently call Miami home, where I work as a hybrid creative director.

With experience in consumer advertising, I have also been working in the healthcare space for some time. While I love both, I must confess that working on ideas and with brands committed to enhancing people's lives deeply resonates with me.

Having grown up in Chile, I firsthand experienced the challenges of living in a country facing financial crises. I witnessed the difficulties of accessing education, nutritious food, and healthcare in general, which fueled my passion for tackling these issues. Creating ideas that blend beauty with purpose is what truly fires me up.

Thank you for taking the time to review my work. Feel free to reach out if you have any further inquiries or just want to say hello.

Contact:
hello@guillermoaracena.com
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