11 Cannes Lions — 7 D&AD’s — 9 LIA’S
20 Clio’s — 7 One show —3 ANDY’s 
13 Lürzer's Archive Publications
New York Festivals Grand Jury 2016 
New York Festivals Grand Jury 2021 
D&AD New Blood Awards Jury 2021

I'm an Integrated Creative Director and Art Direction lead. I love chasing ideas like a dog loves chasing squirrels. Chasing things is fun. It makes you feel alive. Love the chase :)

Hey there, I'm Guillermo Aracena. I was born and raised in Chile, where I started my career working in DDB, GREY, and Y&R for the local and regional markets. In 2015, I received a fantastic opportunity that I couldn't pass up to work in New York. With just a small suitcase and an even smaller English language domain, I embarked on my new adventure of moving to New York, where you can still find me walking around the central park chasing ideas (and squirrels) or the best bagel in town.

Group Creative Director / 21GRAMS NY / 2021 - PRESENT

Creative Director / GREY NY / 2020 - 2021

Associate Creative Director / GREY NY / 2019 - 2020

Associate Creative Director / AREA 23 NY / 2017 - 2019

Senior Art Director / AREA 23 NY / 2016 - 2017

Senior Art Director / VMLY&R CHILE / 2015 - 2016

Senior Art Director / GREY CHILE / 2013 - 2015

Art Director / DDB CHILE / 2010 - 2013

Let's Talk:

hello@guillermoaracena.com