Magnetic Stories.

Area 23 + IPG Health | Siemens

An MRI produces one of the loudest and most stressful sounds. The noise can reach 130 decibels, louder than a military jet. If this is disturbing for you, imagine what it can be for children under cancer treatment. To change the experience of pediatric patients during their cancer treatment, Siemens Healthineers partnered with Leya to create Magnetic Stories, turning scary MRI noises into beautiful children’s audiobooks.

Awards.

Cannes Lions - Grand Prix - Pharma / Patient Engagement
Cannes Lions - Gold - Creative Data / Data Storytelling
Cannes Lions - Silver - Pharma / Audio Innovation
Cannes Lions - Bronze - Creative B2B / Use of content
Cannes Lions - Bronze - Brand Experience / Owned experience
Cannes Lions - Bronze - Audio & Radio / Audio led creativity
LIA'S - Grand Prix - Audio & Radio 
LIA'S - Gold - Audio & Radio / Creative Use of Data
LIA'S - Gold - Audio & Radio / Innovative Use of Audio & Radio
LIA'S - Gold - Audio & Radio / Sound Design
LIA'S - Gold - Branded Entertainment / Entertainment - Audio
LIA'S - Silver - Audio & Radio / Pharmaceuticals
LIA'S - Silver - Audio & Radio / Script
LIA'S - Silver - Pharma & Medical-Craft / Experiential